Wilson's videos originally had a signature intro, in which a pyjak, from the popular video game series Mass Effect, walked across his YouTube pseudonym before defecating on it he has also used artwork or 'title cards' (also called thumbnails) as intros in the past but currently only uses a distinct outro in his content. James notably had his hair and beard bleached on Saturday, July 26, 2014, for the charity 'A Precious Child'. His hair was then dyed pink and his beard remained blonde, creating his signature 'Novapolition' look.
